Alive & More is the fashion brand that lets you unlock real clothes through a video game -

Rare are the times when gaming and fashion converge. I remember that one time Louis Vuitton and Final Fantasy came together, or the time Hermès released a rudimentary video game. But most couture collaborations with the gaming industry remain within the realm of artifice over substance. Karl Jouanni is here to change that with his forward-thinking, and gravity-defying fashion brand, Alive & More. Living within the cosmos of his other venture, Team RelmsAlive & More is a streetwear label that brings something new, fresh, and all-encompassing to the table. The concept is simple, get the RELMS app, play the game, and travel to the virtual fashion shrine to unlock your very real garments, and, while you’re at it, immerse yourself in the world of Team Relms as well.

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